Data Dump: MLB continues to see viewership gains, Netflix dominates top of Luminate rankings, and more!
Today on Data Dump, we analyze broadcasting and streaming metrics from research-leaders and self-reported data including MLB's gains on each network, Netflix's continued dominance, and more!
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For any new readers below is our newsletter schedule:
Sundays - Streaming this Week (guide to English-based digital content coming to streaming)
Mondays - Sports Streaming Guide (guide to English-based sports coming to streaming)
Fridays - Data Dump (Weekly Broadcasting/Streaming metrics)
Bi-weekly - Data Analysis/Topic Deep-Dive
Please excuse the delay, I hope everyone had a great 4th of July! 🇺🇸
Quick Broadcasting/Streaming Stats(from last week)
SBJ’s Adam Stern reports that the Quaker State 400 Presented by Walmart earned 1.608M viewers on TNT & truTV. Viewership from (HBO) Max not included.
ESPN PR denotes that the Australian Grand Prix Formula 1 race on earned 1.1M viewers.
ESPN PR reports that the Detroit Tigers-Minnesota Twins’ Sunday Night Baseball matchup was most-watched in 8 years, averaging 2M viewers.
ESPN PR announces that Wimbledon had its most-watched First Round ever averaging 571K viewers through 2 days. No word on if Disney+’s viewership is included.
CBS Sports PR denotes a few metrics for the PGA’s Rocket Mortgage Classic; the final round averaged 2.797M viewers, and that on Sunday Paramount+ scored, “its most-streamed Rocket Class round ever.”
FOX Sports PR reports that the USMNT’s win vs. Costa Rica earned 1.9M viewers in the Concacaf Gold Cup.
FOX Sports PR showcases that USMNT’s win vs. Guatemala drew 1.24M viewers in the Gold Cup Semifinals on FS1.
FOX Sports PR announces that June 28th’s Baseball Night in America averaged 2.375M viewers for a two-game slate with Chicago White Sox vs. Houston Astros & Atlanta Braves vs. Philadelphia Phillies.
Also check out our Weekly Wrestling Viewership Thread; June 23rd’s Raw earned 2.6M global viewers, etc.
Latest Nielsen Top Ten data (June 2nd - June 8th)
Latest Luminate Top Ten data (June 20th - June 26th)
Latest JustWatch Top Ten data (June 23rd - June 29th)
Latest SambaTV Top Ten data (June 23rd - June 29th) & Smoke metrics on AppleTV+
Data Dump Disclaimer:
This newsletter features streaming data sourced from a range of market-research firms, including JustWatch, Luminate, Nielsen, SambaTV, and others. Unless otherwise noted, the metrics reflect the U.S. market, while also analyzing self-reported statistics from media/tech conglomerates.
Luminate: Total minutes viewed on the TV panel from Friday to Thursday.
Nielsen: Total minutes viewed on the TV panel from Monday to Sunday, plus data from smart TV and top-box third-party producers; Comcast, DirecTV, Dish, Roku and Vizio.
SambaTV: US Households during the first __ days after release.
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still trying to figure out what the point of sirens was lol
Very vague from CBS on Paramount+'s PGA Rocket Classic viewership