Data Dump: Prime Video's NASCAR coverage skews 6 years younger, Caitlin Clark's return for the Fever, and more!
Today on Data Dump, we analyze broadcasting and streaming metrics from research-leaders and self-reported data including NASCAR's coverage on Prime, Caitlin Clark's return, and more!
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For any new readers below is our newsletter schedule:
Sundays - Streaming this Week (guide to English-based digital content coming to streaming)
Mondays - Sports Streaming Guide (guide to English-based sports coming to streaming)
Fridays - Data Dump (Weekly Broadcasting/Streaming metrics)
Bi-weekly - Data Analysis/Topic Deep-Dive
Quick Broadcasting/Streaming Stats(from last week)
Warner Bros Discovery self-reports that The Mortician is HBO’s most-watched documentary in five years with 2.6M cross-platform viewers.
SBJ’s Adam Stern reports Prime Video’s Viva Mexico 250 earned 2.1M viewers, also reporting that through 4 races the demographic is more than six years younger than the median audience age on linear TV.
ESPN PR denotes that last Saturday’s(June 14th) Indiana Fever vs. New York Liberty game averaged 2.2M viewers.(not the 20M+ viewer metric that Yahoo reported on, they were Centel’d).
ESPN PR announces that Formula 1’s Canadian Grand Prix averaged 1.9M viewers, the largest audience for the event.
FOX Sports PR reports that IndyCar’s Bommarito Automotive Group 500 earned 1.012M viewers.
FOX Sports PR showcases that the U.S. Men’s National Soccer Team Group Stage win earned 894K viewers.
FOX Sports PR denotes that last week’s Baseball Night in America doubleheader averaged 2.123M viewers.
Also check out our Weekly Wrestling Viewership Roundup; June 9th’s Raw earned 2.9M global viewers, etc.
Latest Nielsen Top Ten Rankings (May 19th - May 25th) & May 2025’s The Gauge
Latest Luminate Top Ten Rankings (June 6th - June 12th)
Latest Netflix Top Ten Rankings (June 9th - June 15th)
Latest SambaTV Top Ten Rankings & Metrics
Data Dump Disclaimer:
This newsletter features streaming data sourced from a range of market-research firms, including JustWatch, Luminate, Nielsen, SambaTV, and others. Unless otherwise noted, the metrics reflect the U.S. market, while also analyzing self-reported statistics from media/tech conglomerates.
Luminate: Total minutes viewed on the TV panel from Friday to Thursday.
Nielsen: Total minutes viewed on the TV panel from Monday to Sunday, plus data from smart TV and top-box third-party producers; Comcast, DirecTV, Dish, Roku and Vizio.
SambaTV: US Households during the first __ days after release.
Thanks for reading! Make sure to tune in tomorrow for a new comprehensive guide for our Coming to Streaming this Week article, focused on upcoming programs and movies coming to streaming services!
Where to find me:
The Mortician was a snooze
Fairly average for the USMNT