Data Dump: The Last of Us S2 finale viewership drop, Coca Cola 600 on Prime, and more!
Today on Data Dump, we analyze broadcasting and streaming metrics from research-leaders and self-reported data from the past week including the finale of The Last of Us, the Coca Cola 600, and more!
Data Dump Disclaimer:
This newsletter features streaming data sourced from a range of market-research firms, including JustWatch, Luminate, Nielsen, SambaTV, and others. Unless otherwise noted, the metrics reflect the U.S. market, while also analyzing self-reported statistics from media/tech conglomerates.
Luminate: Total minutes viewed on the TV panel from Friday to Thursday.
Nielsen: Total minutes viewed on the TV panel from Monday to Sunday, plus data from smart TV and top-box third-party producers; Comcast, DirecTV, Dish, Roku and Vizio.
SambaTV: US Households during the first __ days after release.
Quick Broadcasting/Streaming Stats(from last week)
CBS announces that this year’s American Music Awards earned 4.86M viewers.
The Last of Us season 2’s finale earned 3.7M viewers, a 30% drop from this season’s premiere.
ESPN PR denotes that the F1 Monaco Grand-Prix earned 2.3M viewers on ABC, third-most watched F1 race ever.
ESPN PR reports that May 18th’s Mets-Yankees matchup averaged 1.7M viewers on ESPN.
ESPN PR announces the viewership metrics for the NCAA Lacrosse Championships; the Men’s averaged 567K & the Women’s averaged 257K.
ESPN PR denotes the NCAA Softball Super Regional viewership; Tennessee vs. Nebraska - 994K, Oklahoma vs. Alabama - 957K, Oregon vs. Liberty - 807K.
FOX Sports PR self-reports that the Indy 500 earned a 17 year-high, averaging 7.05M viewers.
FOX Sports PR releases that May 25th’s Roughnecks vs. Defenders UFL matchup was the most-watched of the season, with 1.34M viewers.
FOX Sports PR announces that May 24th’s Dodgers vs. Mets game earned 2.3M viewers.
Prime Video Sports PR releases that the Coca Cola 600 on Prime Video, the first streaming-exclusive NASCAR race averaged 2.72M viewers, peaking with 2.92M.
Tune into our Tik Tok page to see the NBA & NHL Conference Final viewership roundup, coming out later this week!(when data is available)
Check out our weekly wrestling viewership roundup thread on 𝕏; AEW Collision earned 353K on TBS, WWE Smackdown earned 1.383M viewers on USA Network, etc.
Weekly Nielsen Top Ten Rankings (Apr. 28th - May 4th)
Weekly Luminate Top Ten Rankings (May 16th - May 22nd)
Weekly JustWatch Top Ten Rankings (May 19th - May 25th)
Weekly SambaTV Top Ten Rankings & Metrics (May 19th - May 25th)
Thanks for reading! Make sure to tune in tomorrow for our comprehensive guide to Coming to Streaming this Week, focused on upcoming programs and movies coming to streaming services!
Where to find me:
Low viewership for the UFL this season
Prime will continue to eventize NASCAR and their coverage!