Data Dump: 'The Secret Lives of Mormon Wives' S2 premiere on Hulu, WNBA opening weekend, and more!
Today on Data Dump, we analyze broadcasting and streaming metrics from research-leaders and self-reported data from the past week including TSLOMW S2 premiere, WNBA opening weekend, and more!
Data Dump Disclaimer:
This newsletter features streaming data sourced from a range of market-research firms, including JustWatch, Luminate, Nielsen, SambaTV, and others. Unless otherwise noted, the metrics reflect the U.S. market, while also analyzing self-reported statistics from media/tech conglomerates.
Luminate: Total minutes viewed on the TV panel from Friday to Thursday.
Nielsen: Total minutes viewed on the TV panel from Monday to Sunday, plus data from smart TV and top-box third-party producers; Comcast, DirecTV, Dish, Roku and Vizio.
SambaTV: US Households during the first __ days after release.
Quick Broadcasting/Streaming Stats(from last week)
According to a case study from partner ViewCast, the Las Vegas Golden Knight’s service KnightTime+ earned 1.1M streams this season.
According to Disney, The Secret Lives of Mormon Wives season 2 premiered with 5M views in its first 5 days on Hulu.
ESPN PR self-reports that the Chicago Sky vs. Indiana Fever WNBA game was the most-watched game ever on the network, averaging 2.7M viewers. The Las Vegas Aces vs. New York Liberty game scored 1.3M viewers.
ESPN PR announces that Week 8’s Arlington Renegades vs. D.C. Defenders matchup was the most-watched of the season, averaging 973K viewers on ABC.
ESPN PR reports that last week’s Sunday Night Baseball between the Mets and Yankees averaged 2.5M viewers on ESPN.
NBC Sports PR denotes that an average of 5.9M viewers watched the 150th Preakness Stakes horse race on NBC and Peacock.
With Ion network’s data it’s been calculated that the Minnesota Lynx vs. Dallas Wings game opener earned 641K, with the Las Angeles Sparks vs. Golden State Valkyries earning 583K.
Find our weekly thread of wrestling viewership including the WWE and AEW here; May 12th’s Raw on Netflix earned 2.7M viewers globally, May 16th’s Smackdown earned 1.29M on the USA Network, etc.
We calculated the NBA & NHL Conference Semifinal viewership by series, the graphics are below:
Latest Nielsen Weekly Top Tens (Apr. 21st - Apr. 24th) & April’s The Gauge
Antenna Data showcases increases in ad-users in streaming
Find their full report here.
Check out our 𝕏 page for newest in media news!
Latest Luminate Rankings (May 9th - May 15th)
Latest SambaTV Rankings (May 12th - May 18th)
Thanks for reading! Make sure to tune in tomorrow for our comprehensive guide to Coming to Streaming this Week, focused on upcoming programs and movies coming to streaming services!
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Love the NBA Playoff viewership breakdown by series
Big weekend for the WNBA, gotta sustain the audience