🤠 Dutton Ranch lassos HUGE premiere, more self-reported MLS data, and more!
Plus, a look at self-reported viewership from media outlets and from market-research leaders like Luminate, Nielsen, SambaTV, and more!
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Quick Broadcasting/Streaming Stats (from last week)
Amazon announces that their newest romantic drama Off Campus drew 36M worldwide viewers in the first 12 days following its release(including two weekends).
CBS saw three series finale’s last week; Georgie & Mandy’s First Marriage ended its season with 5.64M viewers, Ghosts ended with 4.05M viewers, and Elsbeth wrapped up with 3.57M viewers.
Paramount self-reported that the Yellowstone spinoff series Dutton Ranch became the biggest original series launch, earning 12.9M viewers in the sever days following its release.
The finale of Yellowstone spinoff series Marshals drew 6.5M viewers on CBS alone.
Sports Viewership Roundup
🏀 NBA
An updated look at the NBA Conference Final Playoff viewership (so far):
🏒 NHL
An updated look at the NHL Stanley Cup Conference Final Playoff Viewership (so far):
⚾ MLB
Last Friday’s (5/22) Los Angeles Dodgers vs Milwaukee Brewers matchup earned 330K viewers on the MLB Network.
FOX Sports PR denotes that 2.355M viewers tuned into last Saturday’s (May 23RD) Baseball Night in America two-game regional slate featuring the Los Angeles Dodgers vs. Milwaukee Brewers and the St. Louis Cardinals vs Cincinnati Reds.
🏫 NCAA Athletics
According to ESPN PR, the network earned the most-consumed NCAA baseball regular season on record. They reported that their coverage earned 1.1B minutes-consumed this year, a 49% year-over-year increase.
ESPN PR showcases metrics for the 2026 College Lacrosse Championship Finals; with the Men’s title game featuring Notre Dame Fighting Irish vs. Princeton Tigers averaged 778K viewers, and the Women’s title game between the Northwestern Wildcats and North Carolina Tar Heels averaged 470K viewers.
🏁 Motorsports
Last Friday’s (5/22) Oscar Mayer Wienie 500 Wienermobile race averaged 781K viewers on FOX.
Last Friday’s (5/22) NASCAR Craftsman Truck series North Carolina Education Lottery 200 race earned 428K viewers on FS1.
Last Saturday’s (5/23) NASCAR O'Reilly Auto Parts Charbroil 300 race earned 610K viewers on the CW.
Sunday’s (5/24) NTT IndyCar series Indianpolis 500 race averaged 6.635M viewers on FOX, per FOX PR.
Sunday’s (5/24) NASCAR Cup series Coca Cola 600 race earned 3.06M viewers according to Nielsen’s Big Data + Panel measurement. While the Nielsen panel only measurement dictates that it averaged 2.6M viewers. NASCAR made the decision to switch from Big Data + Panel back to Panel only measurement.
⚽ Soccer provided by Helltown Beer
The MLS self-reported that so far this season they’ve seen a 62% year-over-year increase in viewership, denoting that they averaged 7.9M live match viewers per week across AppleTV and international partners. As always with self-reported data, take this with a grain of salt.
Premier League coverage on USA Network dominated cable viewership, peaking at 488K P2+ impressions on May 18th.
Sunday’s (5/24) FOX-MLS doubleheader data; Inter Miami v. Philadelphia Union earned 580K viewers and LAFC v. Seattle Sounders earned 330K viewers.
TUDN’s Liga MX coverage also performed strongly, capturing 345K impressions for its Sunday Clausura window.
While cable peaked just under half a million, NBC Sports PR reported last Sunday’s (5/24) multi-platform Tottenham Hotspur-Everton season finale averaged a dominant 1.1M viewers across NBC and Peacock, which wraps up solid season for the PL on NBC once again.
Other
Last Wednesday’s (5/20) WNBA matchup between the Indiana Fever and Portland Fire earned 680K viewers for the USA Network.
Last Wednesday’s (5/20) WNBA matchup between the Dallas Wings and Chicago Sky earned 320K viewers for the USA Network.
Last Saturday’s (5/23) WNBA game between the Los Angeles Sparks and Las Vegas Aces earned 1.05M viewers on CBS.
NBC PR denotes that Sunday’s (5/24) Dallas Wings vs. New York Liberty WNBA game averaged 1.3M viewers.
Last Friday’s (5/22) DC Defenders vs. Orlando Storm UFL game earned 540K viewers on FOX.
Last Saturday’s (5/23) Birmingham Stallions and Columbus Aviators UFL game averaged 1.045M viewers on ABC.
Sunday’s (5/24) St. Louis Battlehawks vs Houston Gamblers UFL matchup earned 290K viewers on ESPN2.
Latest Nielsen Top Ten data (April 27th - May 3rd)
Latest Luminate Top Ten data (May 15th - May 21st) via Variety
Don't forget to check out this weekend’s Sports Streaming Guide and our Streaming Guide!
Latest SambaTV rankings (May 18th - May 24th)
Thanks for reading! Make sure to tune in later this weekend for the Sports Streaming Guide, looking at how to watch and stream games across the MLB, NBA, NHL, and more!
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good stuff
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