🧇 Huge premiere for Stranger Things Season 5, record-setting NFL Thanksgiving, and more!

Plus, a look at self-reported viewership from media outlets and from market-research leaders like Luminate, Nielsen, SambaTV, and more!

Dec 05, 2025

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Quick Broadcasting/Streaming Stats (from the last week)

In its first five days Stranger Things Season 5’s Part 1 earned 59.6M viewers, the biggest premiere for any English-language show in the history of Netflix according to internal Netflix data.
Ted Linhart of Ted on TV reports that Landman Season 2 has averaged 20M viewers per episode through two weeks. He also reports that AppleTV’s original sequel The Family Plan 2 has earned 4.3M viewers in its first 12 days.
This year’s Macy’s Thanksgiving Day Parade scored an all-time viewership high, earning 34.3M viewers across NBC and Peacock. Later NBC’s The National Dog Show Presented by Purina drew 12.8M viewers, up 4% from last year.

Sports Viewership Roundup

🏈 NFL Week 13

FOX Sports announces that their Thanksgiving game with the Green Bay Packers vs. Detroit Lions averaged 47.7M viewers across FOX and Tubi, the network’s most-watched regular season game ever.
CBS Sports PR showcases that their Thanksgiving matchup between the Kansas City Chiefs and Dallas Cowboys is now the most-watched game in regular season history with 57.23M viewers. It’s also the most-watched regular season game in Paramount+ history.
NBC Sports PR releases that their late Thanksgiving game between the Cincinnati Bengals and Baltimore Ravens averaged 28.4M viewers across NBC, Peacock, and Telemundo.
Amazon Prime’s Black Friday Game drew 16.33M viewers, up 21% compared to last years.
CBS Sports PR reports that their Buffalo Bills-Pittsburgh Steelers game garnered 26.265M viewers.

🏫 NCAA Athletics

ESPN program College Gameday in Ann Arbor, Michigan averaged 3.1M viewers with an additional 1M viewers on Pat McAfee’s X account.
ESPN touts CFB Week 13 Rivalry metrics on ABC; Texas Longhorns vs. Texas A&M Aggies averaging 13M viewers, Alabama Crimson Tide vs. Auburn Tigers averaging 11.3M viewers, Georgia Bulldogs vs. Georgia Tech Yellow Jackets averaging 8.7M viewers.
FOX Sports PR reports that the Michigan Wolverines vs. Ohio State Buckeyes game averaged 18.424M viewers.
FOX Sports PR highlights that their CFB Big Noon Kickoff earned 4.358M viewers.
CBS Sports notes that their Thanksgiving Classic is the most-watched regular season NCAA Men’s Basketball game in more than 30 years, the Duke Blue Devils and Arkansas Razorbacks game averaged 6.813M viewers.
FOX Sports PR denotes that their Thanksgiving game at the Fort Myers Tip-Off between the Michigan State Spartans and the North Carolina Tar Heels scored 6.5M viewers, the most-watched NCAA Men’s Basketball regular season game in FOX history.
TNT Sports PR showcases that their GEICO Players Era Championships delivered big audiences; Gonzaga Bulldogs vs. Michigan Wolverines averaged 1.1M viewers, Kansas Jayhawks vs. Tennessee Volunteers averaged 926K viewers, Tennessee Volunteers vs. Houston Cougars averaged 798K viewers, and the Auburn Tigers vs. Michigan Wolverines averaged 787K viewers.

NBA Week 7

ESPN reports that this year’s Thanksgiving Eve games were the most-watched in six years, averaging 2.1M viewers across the tripleheader. The Detroit Piston-Boston Celtics game saw 1.8M viewers, Minnesota Timberwolves vs. Oklahoma City Thunder earned 2.4M viewers, and the Houston Rockets vs. Golden State Warriors bout garnered 2M viewers.
NBC Sports PR showcases that November 22nd’s Coast 2 Coast Tuesday games marked the most-watched Emirates NBA Cup Group Play ever, averaging 2.7M viewers across NBC and Peacock.

🤼 Other

Check out our Weekly Wrestling Viewership Thread; WWE’s Monday Night RAW did not rank in Netflix’s Top Ten for the first time, and more!
ESPN PR notes that their Qatar Grand Prix - Formula 1 race averaged 1.4M viewers.
MLS self-reports that their playoff games averaged 711K viewers per match, up 29% compared to last year’s postseason.