Data Analysis

🛟 The State of Niche Streamers in 2025

Today we do a breakdown of the various "niche" streaming services analyzing their subscriber totals, viewership metrics and outlook on the financials.

Aug 7 •

Reality TV on Streaming in 2025: 35% Drop in Viewership, But Hits Remain Unshaken

An analysis of the current state of reality TV series, looking at the top programs this year and comparing the audiences to last year's data.

Jul 17 •

The 'F1' Movie Might Be a Hit, But Apple’s Movie Strategy Is Still a Miss

Brad Pitt’s racing spectacle 'F1' draws crowds, but Apple’s broader film slate continues to stall with weak streaming viewership and limited audiences.

Jul 2 •

NASCAR on Prime Skews Younger, But Viewership Lags Behind FOX and FS1... for now

Amazon Prime’s NASCAR streaming debut draws younger fans but falls short of traditional TV viewership.

Jun 25 •

Analyzing Tubi Originals for Consumer Insights

In this week's deep dive we analyze Luminate Data on FOX-owned streaming service Tubi, uncovering consumer insights for their original films.

Jun 19 •

2025 Sports Media Viewership Insights

The MLB, NASCAR, NBA, NHL, and WWE Navigate Viewership Shifts in 2025 with Streaming and Strategic Partnerships Driving Mixed Results.

Jun 4 •

Max Reverts Back to 'HBO Max' Amid Branding and Streaming Miscues

Analyzing Warner Bros Discovery's streaming strategy and branding missteps for their service (HBO) Max.

May 14 •

Caitlin Clark: One of the Biggest Sport Needle Movers of Our Lifetimes

For this week's Deep Dive we analyze how Caitlin Clark is the biggest needle mover in sports!

Apr 24 •

A Deep Dive into Team-Specific Streaming Platforms & RSNs

Exploring the Evolution of Regional Sports Networks(RSNs) and the Rise of Team-Specific Streaming in Modern Sports Streaming.

Apr 3 •

Viewer Insights: Did Daredevil: Born Again Live Up to the MCU Hype?

Examining the Streaming Success and Viewer Engagement of Marvel's Latest Series: A Deep Dive into Disney+-MCU Series Performance Metrics.

Mar 12 •

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